Donald Trump Make America Great Again Memes

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Make America Meme Again

The Rhetoric of the Alt-Right

Textbook XIV, 258 Pages

Summary

Equally demonstrated by the 2022 presidential ballot, memes take become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, simply play a significant role in the machinations of politics and how the public comes to understand and reply to their regime and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2022 ballot of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to blueprint Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In detail, this book argues that Alt-right memes impact the culture of digital boards and broader public civilisation past stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a machinery that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are oftentimes difficult to discern. Alt-right memes thus present a meaning threat to autonomous praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Brand America Meme Over again illuminates the office of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.

Extract

Table Of Contents

• Cover
• Title
• Copyright
• Virtually the authors
• About the book
• This eBook can exist cited
• Contents
• Figures
• Acknowledgments
• Introduction: Alt-Right Memes and Networks of Public Discourse
• Chapter 1: The Origins of Alt-Right Memes and Their Proliferation
• Chapter two: Pepe the Frog and Iconic Assemblages
• Chapter 3: Lulz: White Nationalism for the Digital Age
• Affiliate 4: How the Alt-Correct Moves: Memes as Tactical Circulation
• Chapter 5: Silencing the Opposition: Memes as Warfare
• Conclusion: The Coming Meme Battles
• Alphabetize
• Series index

Heather Suzanne Woods
and Leslie A. Hahner

Make America Meme Over again

The Rhetoric of the Alt-Right

PETER LANG

New York • Bern • Berlin

Brussels • Vienna • Oxford • Warsaw

Library of Congress Cataloging-in-Publication Information

Names: Woods, Heather Suzanne, author. | Hahner, Leslie A., author.

Championship: Brand America meme again: the rhetoric of the alt-right / Heather Suzanne Woods and Leslie A. Hahner.

Description: New York: Peter Lang, 2019.

Series: Frontiers in political communication; vol. 45 | ISSN 1525-9730

Includes bibliographical references and index.

Identifiers: LCCN 2018044668 | ISBN 978-one-4331-5974-nine (hardback: alk. paper)

ISBN 978-1-4331-5975-6 (ebook pdf) | ISBN 978-1-4331-5976-3 (epub)

ISBN 978-1-4331-5977-0 (mobi)

Subjects: LCSH: Correct-wing extremists—Us.

Memes—Political aspects—The states. | Social media—Political aspects—United States.

White supremacy movements—U.s.. | White nationalism—United States.

Presidents—The states—Election—2016. | Trump, Donald, 1946–

Classification: LCC HN90.R3 W66 2022 | DDC 320.56/90973—dc23

LC record available at https://lccn.loc.gov/2018044668

DOI x.3726/b14436

Bibliographic data published by Die Deutsche Nationalbibliothek.
Die Deutsche Nationalbibliothek lists this publication in the "Deutsche Nationalbibliografie"; detailed bibliographic data are available
on the Cyberspace at http://dnb.d-nb.de/.

© 2022 Peter Lang Publishing, Inc., New York

29 Broadway, 18th flooring, New York, NY 10006

www.peterlang.com

All rights reserved.

Reprint or reproduction, even partially, in all forms such every bit microfilm, xerography, microfiche, microcard, and commencement strictly prohibited.

About the authors

Heather Suzanne Woods is Banana Professor of Rhetoric and Technology at Kansas Country University. Her inquiry centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Advice, Feminist Media Studies, Nowadays Tense, and Teaching Media Quarterly.

Leslie A. Hahner is Associate Professor of Advice at Baylor Academy. Her work explores how the visual shapes public civilisation. She is the author of To Become an American. Her piece of work appears in the Quarterly Journal of Voice communication, Advice and Disquisitional/Cultural Studies, and other outlets.

About the book

As demonstrated by the 2022 presidential ballot, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not but humorous shorthands or pithy assertions, but play a pregnant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors particular how memetic persuasion operates, with a detail focus on the 2022 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to pattern Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-correct memes impact the culture of digital boards and broader public civilization by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often hard to discern. Alt-right memes thus present a significant threat to democratic praxis, one that tin can brainstorm to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the role of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has e'er seen, crafted, or proliferated a meme.

This eBook tin can be cited

This edition of the eBook tin can be cited. To enable this we have marked the first and finish of a page. In cases where a give-and-take straddles a folio intermission, the marker is placed inside the word at exactly the aforementioned position as in the physical book. This ways that occasionally a discussion might exist bifurcated past this marker.

Acknowledgments

This projection began over a series of corybantic text messages, each attempting to make sense of the new mural of digital propaganda. Both of united states were trying to empathize how our mediated friends and family members could autumn so easily for obviously dubious persuasive tactics. As more information unfolded, we found that we, too, had been courted by such communiqués—this fourth dimension past (at to the lowest degree) targeted messages from Russian federation'southward Internet Research Agency. We too discovered that we were compelled to proper noun and analyze what was happening—nosotros could non sit down idly by and not use our skills to help citizens grapple with ongoing information wars. Our individual areas of expertise, historical uses of propaganda, visual rhetoric, digital ecosystems, and algorithmic amplification, enabled u.s.a. a certain level of know-how, but also provided united states of america enough background data to underscore how much more we, and the general public, needed to learn virtually the new landscape of psychological operations. We have learned much over the course of this projection. There is yet much to find and we hope that this projection is a showtime, ane that invests in areas of enquiry that require ongoing and robust analysis.

We accept quite a few folks to thank for helping us complete this projection. First, we would similar to thank Kathryn Harrison, who saw potential in this project and kept the states invested in the piece of work and the vision of Peter Lang and the←11 | xii→ Frontiers in Political Communication series. We are likewise deeply indebted to Mitchell Southward. McKinney and Mary E. Stuckey. Both of these editors devoted themselves to bettering this projection and understood our goals and insights—sometimes better than we did. This projection is stronger from their astute guidance and energetic support.

Colleagues at both of our dwelling house institutions take enabled the success of this book. At Baylor, Scott Varda was a precise editor who dropped everything to help united states of america when we needed it. He is a champion of skilful scholarship and we could non take finished this project without him. Fielding Montgomery and Alden Conner contributed meaning time and effort to helping us finish this projection. David Schlueter facilitated our efforts by finding us resource and time to practise the work. Martin J. Medhurst, as e'er, offered his wisdom and insights whenever we needed information technology. The Higher of Arts and Sciences also supplied Leslie Hahner with go out fourth dimension to engage this book. Theresa Varney Kennedy, Kara Poe Alexander, and Beth Allison Barr bettered early work for this project through their wonderful communication. The women's writing group started by Lisa Shaver buoyed this endeavor when it could have rested in the doldrums of Leslie Hahner's associate professorship. At Kansas State Academy, the intellectual community comprised of Soumia Bardhan, Soo-Hye Han, Tim Shaffer, Travis Smith, William James Taylor (JT), Darren Epping, and Craig Brown inspired deep thinking about communication'southward democratic possibilities. Alex McVey critiqued early on (and also late) drafts of several chapters, and challenged the states to carefully imagine a future, mediated politics. Greg Paul and Melissa Winkel supported the project logistically, oft in pivotal, behind-the-scenes means. Jakki Mattson provided disquisitional inquiry for chapters i and iv, while likewise serving as a sounding lath for ideas. Colene Lind and Sarah Riforgiate gave actually practiced advice. Natalie Pennington was a thoughtful interlocutor and abet. Joe Koehle shared dank memes (and how to detect them). At the University of North Carolina, Chapel Hill, Kumi Silva provided excellent communication (equally ever).

Nosotros are too thankful to scholars across our field who helped us through productive conversations and advice. Nosotros are particularly grateful to Heather Ashley Hayes, Casey Ryan Kelly, Ryan Milner, Damien Pfister, Jonathan Carter, Rachel Winter, Emily Winderman, Atilla Hallsby, and Dustin Greenwalt. As well, Jennifer Coates Millard was an acute and rigorous copyeditor for early work in this project. Nosotros are too grateful for the legal services and communication of John Cook, who is brilliant and helpful, as per usual.←xii | thirteen→

This project is inspired by our students. It could not exist without the scholarly fruit harvested from the relationships between teachers and students. In particular, students from Heather Woods' Gimmicky Rhetorical Theory graduate class and undergraduate classes in Rhetoric in Western Thought and The Rhetoric of Social Movements studied memes alongside us, participating in the struggles and delights of rhetorically engaging an emerging genre of political soapbox. Calvin Horne and Jeremy Williams shared with united states several of the memes referenced in this volume. Students in Leslie Hahner'southward Theories and Methods of Visual Communication supplied astute observations about digital propaganda. We have also learned from ane another as teacher and educatee, each occupying both roles in various means throughout our tenures. We proceed to learn from our students and endeavor to give them our very best insights on pressing matters. This work has helped usa attain toward that end and reminded us to continually wrestle with the e'er-irresolute weather of late capitalism. Ultimately, so, nosotros dedicate this projection to those who would fight for radical changes in the worlds in which we live, to the people's victory over hegemonic interests. We are far from that future, merely we tin use our rhetorical skills to invent new pathways toward information technology.←thirteen | xiv→ ←14 | i→

Introduction

Alt-Right Memes and Networks of Public Discourse

Heading into the 2022 midterms, a number of heavy-hit financiers began to invest in the persuasive power of viral media. The New York Times reported that a wealth of enterprising liberals were raising coin to fight for voters via those modes of communication at the forefront of political campaigns—spreadable content.¹ New organizations such every bit Stand Up America joined forces with older social media groups such as The Other 98 % and Civic Ventures to generate social media dispatches that might eternalize democratic candidates and issues. Reid Hoffman, one of the creators of LinkedIn, and Mark Pincus, of Zynga, founded Win the Future, a group aiming to turn "user-generated" messages into Washington, D.C. billboards.ⁱⁱ Social media users formed Facebook groups, Twitter hashtags, and Tumblr feeds to sway constituents. Companies hired meme designers to mode aspiring viral messages.ⁱⁱⁱ Such efforts demonstrate how the battle for public stance and political candidacies is focused on harnessing the opportunities of social media. Such investments follow the 2022 election in which bourgeois, often vicious, memetic imagery played a significant part in the outcomes. Indeed, the vast majority of viral social media letters toward the end of the ballot were either pro-Trump or anti-Clinton.⁴ Mail service-election, bolstering the reach of digital content entrenches the boxing to win the hearts and clicks of voters.←1 | 2→

Details

Pages

XIV, 258

ISBN (PDF)

9781433159756

ISBN (ePUB)

9781433159763

ISBN (MOBI)

9781433159770

ISBN (Softcover)

9781433182051

ISBN (Hardcover)

9781433159749

DOI

10.3726/b14436

Language

English

Publication date

2019 (February)

Published

New York, Bern, Berlin, Bruxelles, Vienna, Oxford, Wien, 2019. XIV, 258 pp., 9 b/due west ill.

Biographical notes

Heather Suzanne Wood (Author) Leslie A. Hahner (Author)

Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas Land Academy. Her research centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly. Leslie A. Hahner is Acquaintance Professor of Communication at Baylor University. Her piece of work explores how the visual shapes public culture. She is the author of To Become an American. Her work appears in the Quarterly Journal of Speech, Communication and Critical/Cultural Studies, and other outlets.

harrisdidan1966.blogspot.com

Source: https://www.peterlang.com/document/1110908

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